About the Project
SERVICES PROVIDED
Project Summary
The Beyond the Wound founders first approached Clarion Blue in October 2022. They did not have a website, brand message, social media, or owned content. They needed help organizing their marketing efforts and developing a plan to execute and launch their event. With a limited budget and a short timeline for the event, we knew we needed to focus on the essentials to make this client’s goal of a clearly communicated and well-attended event happen. After developing customer personas, strategy, a website wireframe, brand message, website copy, social media channels, and a media kit for sponsors, influencers, and speakers, Clarion Blue launched their brand with a new website on November 5th and social channels the week before Thanksgiving.
Brand and Product Description
Beyond The Wound began as an annual summit for people looking to find freedom and connection after experiencing religious trauma. Their first annual virtual event took place January 15th – February 5th, 2023, featuring weekly content including pre-recorded and live sessions. In their own words, “This event addresses religious trauma in an embodied way, focusing on healing the integrated self: body, mind, heart (soul/spirit/emotion/psyche). Our speakers are leaders in their fields and come to you as guides, not gurus, because they know you are the kind of people who don’t want another list of rules to follow but instead want to feel empowered to chart your own path with confidence, freedom and joy. In order to chart your own path, you need to know that you’re not crazy or alone, discover why you feel stuck, and be equipped with practical tools that will help you move beyond the wound.”
Services Provided
WEBSITE SCREENSHOTS
BEFORE
AFTER
Results
HOW WE HELPED OUR CLIENT ACHIEVE THEIR GOALS
We approached this project by evaluating the client’s assets, including organic influencers serving as event speakers, sponsors, or panelists. We also conducted market research, including audience reports, interviews, and questionnaires. Next, we developed a clear and compelling brand story using the Storybrand methodology as a guide. Building and launching a basic website by November 1, 2022 while leveraging their current speakers to announce early bird pricing started momentum on an upward trajectory. We also developed a media kit for influencers, sponsors, and panelists to use on their own feeds, blogs, newsletters, and podcasts to raise awareness and generate momentum for this event.
CLIENT WEBSITE
Visit www.beyondthewound.com.
RESULTS:
Project Testimonial
“Working with Ashley and her team was an amazing experience. The knowledge and experience they brought to our project was without a doubt integral in the success of our brand launch. They were able to pivot seamlessly as our strategy evolved and recommended reliable resources to further our growth and development. We can’t wait to work with them again for our future events!”
