About the Project
SERVICES PROVIDED
Project Summary
Two experienced Colorado lawyers, Kelly Meilstrup and Lindsay Brown, came to Clarion Blue to create a separate but related brand for their Title IX legal work. Their goal was to position their new brand, Meilstrup & Brown, as the go-to Title IX defense lawyers for upper-middle class families in Colorado and across the U.S. whose college-age students are accused of a Title IX offense. To help them achieve their goal, Meilstrup & Brown approached Clarion Blue to build brand drivers and an SEO-optimized website with a clean and modern design.
Brand and Product Description
Founded in 2022, Meilstrup & Brown is a law firm based in Denver, Colorado. The firm specializes in Title IX defense, school discipline defense, criminal defense, and more. Having established themselves as authorities in their field, they aim to be seen as a brand that not only has unique insight into these legal issues, but are also prepared to help their clients understand the law and the options available to them.
Services Provided
WEBSITE SCREENSHOTS
Results
HOW WE HELPED OUR CLIENT ACHIEVE THEIR GOALS
Limited only to a website to position their brand, we approached this project by prioritizing three elements:
To develop their website SEO strategy, we conducted a competitor analysis to identify language that would resonate with Meilstrup and Brown’s target audience. We used this information to build a site map for the new website. We also conducted a brand development session to flesh out the client’s unique brand drivers, which included their experienced, sophisticated, concierge-style service applied with a tenacious spirit when fighting for their clients, with proven results.
Putting these elements together in an SEO-optimized and beautiful website with a compelling message positioned Meilstrup & Brown as a standout law firm in competitive regional and national markets.
RESULTS:
By leveraging their existing practice and credibility, Clarion Blue was able to help Meilstrup & Brown:
Client Highlight
“As a result of Ms. Brown’s exceptional trial skills, she’s been named to the Super Lawyers Rising Stars list since 2017, and The National Trial Lawyers selected her for inclusion in the Top 40 Under 40 attorneys list for several years in a row.”
