Portfolio: Open Says Me

About the Project

Services Provided

Brand Development
Messaging
Tagline
Logo Design
Video
Website Design & Copy
Brochure Print Collateral Design & Copy
Display Banner Design & Copy

Project Summary

Open Says Me came to Clarion Blue as a start-up brand with a very small budget (as is common with new ventures). We collaborated with the inventor under a tight deadline to build the brand from concept to design to implementation for a premiere at the 2021 National Hardware Show.

Brand and Product Description

Debuting at the 2021 National Hardware Show, Open Says Me™? uses innovative voice-activated touchless technology to increase independence for people with limited mobility and cleanliness at home or work. Their product can open refrigerator doors, various entry and interior doors, drawers, appliances, and more. Open Says Me can also improve safety and cleanliness in shared spaces from cross-contamination, including medical offices, kitchens, nursing homes, and similar facilities.

Services Provided

LOGO DESIGN

HORIZONTAL BANNER

OPEN GATE BROCHURE

RETRACTABLE DISPLAY BANNER

Results

HOW WE HELPED OUR CLIENT ACHIEVE THEIR GOALS

A fun, simple and memorable logo with colors that conveyed “professional but warm”
Print collateral including a retractable display, an open gate fold brochure to mimic refrigerator doors, an above-booth banner, and a creative trade show giveaway
A single-page website
Video of the brand story
Copy for trade show online profiles and messaging

CLIENT WEBSITE

Visit www.opensaysmellc.com.

OUTCOMES

Because of our marketing efforts that demonstrated product need, Open Says Me:

Was invited to do a brand product spotlight presentation from the National Inventors Association at the National Hardware Trade Show–an invitation reserved for 99 inventors out of hundreds. We presented to a panel of expert product designers, corporate licensing agents, manufacturers, and more.
Was selected as the featured story in the National Hardware Show Punchlists Newsletter.
Received numerous inquiries from multiple brands and industries interested in bringing their product to market, including the group that made Yeti products famous.

Project Testimonial

“Ashley did a magnificent job of creating printed marketing materials for us, building a compelling website, and designing an inviting booth for the National Hardware Show.”

Jack Botu, Founder and Inventor of Open Says Me

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